All services

01 / Media

Make every placement justify its cost.

Attention is expensive. We create a clear role for every channel, connect investment to commercial priorities, and keep learning after campaigns go live.

Abstract connected growth system

Coordinated expertise

Specialists working to the same priorities.

How we help

01

Plan around growth

Translate business priorities into audiences, channel roles, budgets, and a practical testing roadmap.

02

Manage paid social across the right platforms

Build and manage campaigns across Facebook, Instagram, TikTok, Snapchat, Pinterest, Reddit, and the platforms your audience adopts next.

03

Optimise the whole mix

Balance short-term performance with long-term demand, using shared measurement rather than channel-level vanity metrics.

When to bring us in

Problems we can help make concrete.

01

Spend is increasing faster than profitable demand

02

Channel reports look healthy but commercial results do not

03

Creative, media, and landing pages are optimised separately

04

The team needs a clear plan for testing new channels such as ChatGPT Ads

What working together looks like

A clear start, visible work, and no mystery handover.

01

Define the commercial question

We agree what media needs to change, which constraints matter, and how progress will be judged.

02

Set the baseline

We review the current setup, available data, previous work, and the people who need to be involved.

03

Work in visible cycles

Priorities, actions, results, and open questions stay visible. You know what is being done and why.

04

Leave the team stronger

Decisions, definitions, and working methods are documented so the value remains useful beyond the engagement.

What we can deliver

A scope shaped around the task.

Audience and market analysis
Paid social strategy
Social campaign setup and management
ChatGPT Ads
Budget allocation and forecasting
Creative testing
Performance reporting

Expected value

01

Clearer investment choices

02

Faster campaign learning

03

A media mix aligned to commercial goals

Practical questions

Before we get started.

Can we start with a focused project?

Yes. Many engagements begin with an audit, a specific implementation, or a defined commercial problem. We only broaden the scope when the evidence supports it.

Will you work with our internal team and existing partners?

Yes. We agree responsibilities at the start and work directly with the people who own media, creative, technology, data, and commercial decisions.

How do you price the work?

The model depends on the task. Defined projects have a clear scope and fee; ongoing work uses an agreed team, cadence, and review point. We explain what is included before work starts.

How will we know whether it is working?

We establish the baseline, decision metrics, and reporting rhythm before delivery. Where attribution is uncertain, we state the limitation rather than turning an estimate into a promise.

Next service

Data & analytics

Need support across several disciplines?

Tell us what you are working on. We’ll review the context and suggest a practical next step.

Start a conversation

Independent Gothenburg agency · Since 2015

More than ten years of change has made us less interested in shortcuts.

Zalster was founded in 2015. The tools have changed quickly since then, while the need for clear priorities, dependable measurement, and well-executed work has remained.

01

Platforms will change

We have seen channels, formats, and algorithms come and go. The strategy still needs to work after the next product update.

02

The business is the reference point

Platform data is useful, but margin, customer quality, and realised sales decide whether the work creates value.

03

Experience should stay close to delivery

Senior specialists remain involved in analysis, implementation, and ongoing decisions—not only the first meeting.