Independent
Advice based on your goals, not a platform’s sales targets.
About Zalster
Why we exist
Zalster brings the disciplines into one conversation. That means channel decisions can account for measurement quality, technology constraints, creative learning, and the economics of the business.
Since 2015, the brief has expanded from managing campaigns to connecting the systems around them. That history helps us recognise the difference between a new opportunity, a repackaged platform feature, and a problem that needs fixing at the foundation.
Advice based on your goals, not a platform’s sales targets.
Specialists working to the same priorities, without unnecessary handovers.
We check the reasoning before recommending a course of action.
An initial conversation
Tell us what you are working on. We’ll look at the evidence, discuss the assumptions, and suggest a practical next step.
Independent Gothenburg agency · Since 2015
Zalster was founded in 2015. The tools have changed quickly since then, while the need for clear priorities, dependable measurement, and well-executed work has remained.
We have seen channels, formats, and algorithms come and go. The strategy still needs to work after the next product update.
Platform data is useful, but margin, customer quality, and realised sales decide whether the work creates value.
Senior specialists remain involved in analysis, implementation, and ongoing decisions—not only the first meeting.