AI discovery · 6 min read
Becoming a source for AI search
Answer engines assemble responses from sources they can interpret and trust. Brands earn a place by becoming clearer and more useful across their own pages and the wider web.
Make the entity unambiguous
Use consistent names, descriptions, expertise, people, and relationships. Structured data can help machines read those facts, but it cannot compensate for contradictions.
Publish evidence, not filler
Original methods, technical documentation, expert analysis, and transparent examples give answer systems something specific to cite.
Measure prompts and citations
Track the questions that matter, the sources being cited, and how competitors are represented. Use those observations to improve the underlying source rather than merely rewriting for a model.